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Markup Calculator

Calculate the selling price from cost and markup percentage, or find the markup % from cost and selling price. Essential for retail pricing and wholesale.

Part of our Business Calculators collection.

Markup Calculator

Free online calculator

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How to Use This Calculator

  1. 1

    Choose whether to find selling price or markup %.

  2. 2

    Enter cost and markup % (or selling price).

  3. 3

    See selling price, profit, and gross margin.

Markup Formulas

Selling Price = Cost × (1 + Markup% / 100)
Markup % = ((Selling Price − Cost) / Cost) × 100
Profit = Selling Price − Cost
Margin % = (Profit / Selling Price) × 100

Example Calculation

Example: $40 cost with 50% markup

Inputs

calcMode: pricecost: 40markupPct: 50

Result

Selling price: $60 | Profit: $20 | Margin: 33.3%

$40 × 1.50 = $60. Profit = $20. Margin = 20/60 = 33.3%.

Frequently Asked Questions

Is 50% markup the same as 50% margin?
No. A 50% markup on a $40 cost gives a $60 selling price and a 33.3% margin. Markup % is always higher than margin % for the same product.

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